About ModWeb
Small on purpose. Detail-obsessed.
We are a small team of software engineers and designers based in
Salt Lake City, building fast, maintainable web applications for teams everywhere.
Founder & lead design engineer
Brody Macfarlane
ModWeb is led by Brody Macfarlane, a design engineer who designs the interface and writes the code behind it.
Every project we take on runs through Brody, from the first call through launch and the maintenance that follows. There is no account layer between you and the person making decisions about your product.
When a project needs more hands, we bring in specialists around that core rather than handing the work off.
- Role
- Founder, lead design engineer
- Disciplines
- Interface design and full-stack engineering
- Based in
- Salt Lake City, Utah
- Interests
- Music, foiling, and skiing

- Established
- 2023
- Clients from our first year are still with us
- Customers on our platforms
- 2M+
- Across the storefronts we built and maintain
- Live URL
- Week 1
- See working progress from the first week
- Salt Lake City
- SLC
- Built in Utah, working everywhere
How we think
Principles we build by.
No handoffs
Design and engineering happen in one place, so decisions are made by the person who will build them.
Built to be maintained
We write code meant to outlive the project. It’s documented, tested, and easy for your team to pick up.
Progress you can see
A live URL from week one and feedback loops measured in days, not quarters.
“You are THE MAN! This quick cart functionality is awesome! [Our customers] are going to love it!”
Executive Director of ITTruvy Here after launch
Launch is the midpoint. We watch the data, tune performance, and keep improving.
Let’s build something worth maintaining.
Tell us what you’re working on, and we’ll follow up to find a time to talk.