Case study / Truvy

Truvy sold nutrition products through independent associates in 16 countries. Its previous storefront was a Nuxt app built for DirectScale, a direct-sales platform. When Exigo acquired DirectScale, Truvy had to move to Exigo’s ERP, and in June 2023 rebuilding the storefront became part of that cutover. Little of the old integration carried over: customers, referrals, regions, pricing and kits were all modeled differently in Exigo.

Customers, orders, subscriptions, commissions and inventory lived in Exigo. Integrations were expected to read from a replica of its SQL Server database rather than its API, and that replica could take up to five minutes to show a change made through the API. Read naively, a customer who had just signed up wouldn’t exist yet at checkout.

Prices also depended on who was buying: retail customers, subscribers and associates each paid a different price. Every new customer had to be enrolled under the associate who referred them, because that is how associates are paid.

Catalog and order history came from the replica; anything a customer had just changed, such as a new account or a newly saved card, was read from the API instead. The API set the price tier on the server, so adding a subscription to the bag moved the whole order to subscriber pricing.

Checkout was a single page, and Exigo calculated tax, shipping and totals. The Nuxt site created up to three separate records for one bag, so a declined card could leave an order or subscription behind. Here a card order, its payment, a new subscription and a saved card were submitted as one Exigo transaction that succeeded or failed as a whole.

Card numbers went straight into a TokenEx iframe, and PayPal ran through Braintree. Content that changed often lived in Prismic, so Truvy’s staff could edit it without a developer.

Customers cancelled their own subscriptions instead of calling support or filing a ticket, and every cancellation recorded a reason. Sessions on the Nuxt site ended after an hour because nothing read its refresh token; the new API refreshed them in the background. Suspended, terminated and void accounts were refused at sign-in, signed out the next time the site loaded and stopped at checkout, a compliance requirement in direct sales.

With quick cart, associates built a cart for a new customer and sent it as a short link. It opened with the cart, country, language and sponsor already set, so the customer signed up under the associate who sent it.

After Zinzino acquired Truvy in September 2025, we ran the site’s phased decommissioning to meet stakeholder and Zinzino requirements: open signups stopped and then reopened to associates’ referrals only, markets were retired, and phone and chat support came off the site.